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P.A. 2 / S.O. 2.1 - N. 354


“DUE MARI” next generation tourism development

Project Summary

Better connected regions through the creation of new touristic routes, enhancement of local development, and promotion of local products and services: this is the main goal of “DUE MARI - next generation tourism development”. The project aims at creating a joint Virtual Reality Platform to favor sustainable tourism growth, diminish seasonality, and promote new technologies and innovative approaches and tools in tourism marketing. A joint model for cultural routes management will be developed to promote lesser-known destinations, and several actions will be carried out to improve skills in the field of cultural heritage preservation.


Total budget 5 206 934,15 EUR
EU Contribution IPA co-financing 85%
Duration 2019 / 2022

Main Outputs

-    "DUE MARI" Virtual Interactive 360 Degree Platform
-    “DUE MARI” Joint Model on sustainable tourism in the Adriatic-Ionian Region
-    4 pilot projects for the enhancement of tourist sites and itineraries

Project Partnership
Lead Partner
Ministria e Turizmit dhe Mjedisit (AL) - Contacts: Redi Baduni – redi.baduni[at]
Project Partners
  1. Regione Puglia – Dip. Turismo, economia della cultura e valorizzazione territoriale (IT)
  2. Regione Molise – 1° Dipartimento “Presidenza della Giunta regionale" (IT)
  3. Innovapuglia S.p.A. (IT)
  4. Ministarstvo ekonomskog razvoja (ME)
  5. Nacionalna turistička organizacija Crne Gore (ME)
Associated Partners
  1. Ministarstvo kulture (ME)