Better connected regions through the creation of new touristic routes, enhancement of local development, and promotion of local products and services: this is the main goal of “DUE MARI - next generation tourism development”. The project aims at creating a joint Virtual Reality Platform to favor sustainable tourism growth, diminish seasonality, and promote new technologies and innovative approaches and tools in tourism marketing. A joint model for cultural routes management will be developed to promote lesser-known destinations, and several actions will be carried out to improve skills in the field of cultural heritage preservation.