DUE MARI Virtual Tours Platform

Through the development of an innovative digital platform, one of the projects' crucial goal was to redefine the way people experience tourism and culture. DUE MARI virtual tours, is a website that displays more than 600 sights of preserved cultural and natural heritage of Adriatic and Ionian Sea, and is connecting the best of Puglia, Molise, Montenegro and Albania. 

The Due Mari virtual platform is a result of successful regional and interregional collaboration. The validity of platform is also evident in the creation of 13 itineraries covering and unveiling natural and cultural landmarks across all regions. The platform provides support to communities, tour operators, tourism providers and potential visitors in planning their next journey.

The goal was also to develop a model for managing cultural routes that would also highlight lesser-known cultural and natural treasures of the programme area, but also the idea was to support digitization and promotion of a total of 659 points of interest – 199 in Albania, 160 in Montenegro, 150 in the Molise region, and 150 in Puglia.

Visit the website and learn more:  www.duemarivirtualtours.com


DUE MARI Joint Model on sustainable tourism in the Adriatic-Ionian Region

Common methodology description

The main question that our research is called to answer is: how can the digital platform be used by tourism professionals to increase visits and business in the sector?

How The development of digital tools and the importance of digital technology is perceived and implemented in the territory?

Who are the stakeholders that can be involved? How many accommodation facilities are there? What type of tourism (naturalistic, sporting, cultural, etc.) is more widespread in the area of interest? Which area (coastal, inland) attracts more tourists?

Acton plan description

Common territorial features and suggestions

1. Destination Branding and Marketing:

 Develop a unique and compelling brand identity that showcases territories’ natural beauty, cultural heritage, and authentic experiences.

2. Infrastructure and Accessibility:

Improve transportation infrastructure, focusing on road networks and public transportation to enhance accessibility

3. Sustainable Tourism Practices:

Promote sustainable tourism by implementing eco-friendly practices, reducing waste, and conserving energy in both accommodations and attractions.



Pilot project: Montenegro

Creating a replica of the printing press from the Crnojević Printing House

The idea behind this pilot project was to create a replica of the printing press from the first South Slavic Cyrillic printing press and the first state printing press in the world. Today the pres is on display in Njegoševa Biljarda in Cetinje. The project activity was carried out in cooperation with the Ministry of Culture and Media, as well as the National Museum of Montenegro, which was assigned to manage the printing press. The Faculty of Mechanical Engineering of the University of Montenegro implemented this pilot activity.

The implementation of this pilot project made a significant contribution to the Montenegrin cultural and touristic offer, and also has great importance on its tradition and history. The printing press is exhibited in the Biljarda, a location which is believed that is not far away from the location where it was originally placed.


Pilot project: Molise Region

Rasing the value of "Water path" from Castelpetroso to Cercemaggiore

The pilot project aims to make usable and promote the "Water path" from Castelpetroso (IS) to Cercemaggiore (IS), through horizontal and vertical signage, with the positioning of signs and information panels along the route.

The pilot project is developed in synergy with the partnership of the Municipalities of the "Water Route" (Bojano, Campochiaro, Cercemaggiore, Cercepiccola, Guardiaregia, San Giuliano Del Sannio, San Massimo, San Polo Matese, Sepino, Cantalupo nel Sannio Castelpetroso, Santa Maria Del Molise) and sees the Municipality of Sepino as the lead entity.

It is a medium-distance route that extends over 62 km, for approximately 3-4 days of walking, passing through dirt roads and mule tracks that run alongside and cross some of the most beautiful villages in Molise. The starting point is from the Sanctuary of Addolorata in Castelpetroso, on the slopes of Mount Patalecchia rich in beech forests, where the panorama ranges from the plain to the mountains. Then it crosses Santa Maria del Molise, Cantalupo nel Sannio, San Massimo to enter the plain of Bojano, the ancient capital of the Sannio pentro, following the sheep track, a place of history and culture. After Bojano, San Polo Matese, Campochiaro and Guardiaregia it passes through the splendid WWF Oasis of Campochiaro-Guardiaregia, where we can observe three decidedly particular environments: the gorges of the Quirino torrent with the San Nicola waterfall, Mount Mutria and the karst area of Campochiaro mountain. It is not yet time to stop, the ancient Roman city of Altilia and the sanctuary of San Pietro dei Cantoni await the arrival of pilgrims, to show the most ancient soul of these Italian lands. The route develops at San Giuliano del Sannio and Cercepiccola, a place of ancient traditions which still see their maximum expression in the Carnival, then it arrives at the Sanctuary of Santa Maria della Libera in Cercemaggiore, where the wooden statue of the Virgin stands out, dating back to 1412.


Pilot project: Albania

The Rehabilitation of The Conference Room of The Ministry of Tourism and Environment

The main conference room of the Ministry of Tourism and Environment in Tirana hosts various important meetings with local and international stakeholders that are part of different level projects. The variety in its official nature makes the conference room a space with great potential regarding visibility and tangibility when it comes to providing a physical hosting space for various different projects. In the scope of the Due Mari Project, the conference room was chosen as the physical staging area.

The rehabilitation was carried out in collaboration with the Ministry of Tourism and Environment. The last maintenance intervention of the conference room was 10 years ago and the space had not been upkept ever since. Considering this, a few modest yet robust interventions were implemented in order to revitalize the space and develop a cohesive visual identity.

The vision consisted in remodeling the space using neutral colors such as light sage green and earth tones. Vegetation was also added to the conference room.

A VR area placed near the main entrance of the conference room was created, where visitors can use the VR sets to experience the full effect of the Due Mari online platform.


DUE MARI "Route it" Publication

In the scope of the Due Mari, project partners created the catalogue of the most valuable touristic locations from the programme area. The publication is disseminated in 1000 in physical copies and is also available in digital form. The catalogue, by the name Due Mari Route contains more than 120 attractive photos that represent 60 locations and 60 details from the locations displayed on 179 pages.


Policy paper for future use of digital technologies in promotion of sustainable tourism

Digitalisation is changing the way people live, work, and travel, and has opened up new opportunities for tourism businesses to compete in global markets, especially, in the framework of COVID-19 pandemic that profoundly changed tourism. 


  • Digitalisation has the potential to boost innovation, to generate economic and environmental efficiencies and increase productivity, including in the highly globalised tourism sector
  • Use of AI

OUTPUT D.T. 2.3.2 Policy paper for future use of digital technologies in promotion of sustainable tourism